Texas A&M Retail Expert Predicts Strong Holiday Spending Despite Black Friday’s Decline

Brazos Business


Overall spending

Early predictions from Deloitte indicate spending will be up in 2017. Sales increased by 3.6 percent in both 2015 and 2016. With a strong economy, job growth and the stock market at an all-time high, consumer confidence is positive. Holiday spending could top 4 percent.

Click and collect

However, sales will not benefit all retailers equally. eCommerce sales continue to grow at robust double-digit rates As a result, many brick-and-mortar retailers invested heavily in “click and collect” technologies this year to make it easier for customers to buy online with pickup at nearby store locations. Walmart now has 1,000-plus stores ready for curb-side pickup. Shoppers save time and avoid store crowds when their merchandise is brought to their vehicles.

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