The changes to BrazosVIPGifts.com look subtle from a desktop, but from an iPhone the difference is night and day. Brazos VIP Gifts is our local website that sells discounted gift certificates good at businesses in the Bryan-College Station community.
Our previous site had zero mobile CSS and you had to pinch on your browser to click on the buy button. In spite of that, about half of our sales are from mobile users and more than half of our traffic is mobile.
Making the Brazos VIP Gifts site mobile friendly had been on our list of priorities for a while as the site had not had a major update since its 2012 launch.
Once I got to it, it was surprisingly easy to execute the theme change and a few quick customizations using the Shopify ecommerce platform.
It took half an hour and now our site is 1000% easier to use on your iphone or anrdoid browser…no pinching required…
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