The best way to grow a rewarding career as a Local Media Professional is think of the long term, mutually profitable client relationships we seek as “oil wells.”
Like drilling for oil, we are seeking to create campaigns for clients that “flow” a steady stream of profits for all parties. Campaigns that work to grow their businesses month after month, year after year. In doing this, we create an “oil well” client relationship, one that generates a steady stream of profits for the client and our firm for a long, long time.
Because the client is making money and knows it (direct response is trackable), you have to mess up pretty bad to lose her. Once you do the work of setting up a successful campaign, you have to spend a few hours a year servicing the account and making minor changes to the campaign (hopefully not too many…it’s working!), but…
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